First Impressions of a Visitor

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But it has to be the right traffic. Although inbound marketing takes some time to gain traction, it is more cost-effective than paid traffic in the long run. It also accumulates momentum over time — unlike pay per click PPC traffic, which has a tendency toward flat or even diminishing returns.

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  4. Expectations. First Impressions. Resulting Reactions.
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Web traffic, though vital, is only the first step in the value chain. Where inbound marketing really excels is in the ability to find and cultivate relationships with truly qualified leads.

How to Create a Welcoming First Impression for Church Guests - ServeHQ

Thanks to the way it incorporates your knowledge of your customers — through buyer journeys , personas, and more — inbound marketing is laser-focused on leads who are ready to do more than just think about the problem at hand. A segmented inbound marketing strategy lets you meet people wherever they are and give them the resources and motivation to take the next step. As they utilize your Web content, they:.

However, you must act fast, or the chances of converting will dramatically decline. As digital marketers, we are given the difficult task to drive conversions in a highly competitive environment in which consumer attention span is at an all-time low.

Are your visitors’ first impressions the kind you want to last?

Your primary goal with new visitors is to get an email address. Very rarely do first-time visitors complete the entire process and purchase from you. You can directly engage a new visitor, convince them to join your mailing list, and place the call-to-action right in front of their eyes for them to complete in just a matter of seconds.

You also have control over branding, design, your offer, and your marketing message. This means you can get creative, run tests, and take control of the website experience. Fortunately, we can engage them with targeted messaging at the very moment they attempt to leave the site with an exit pop up! An exit pop-up gives you that one last chance of converting a leaving visitor and can be highly effective in doing so. If you want more leads, then you need to be using an exit pop-up.

Again, you control the messaging and design which allows you to become very persuasive with your offers. You can and will drive marketing conversions with a simple email po-pup, but when you add an incentive to your offering, you can dramatically increase your conversion rates. The contest giveaway is perhaps the most powerful lead capture incentive that you can use for e-commerce. Present your first-time visitors with the opportunity to win a high ticket item by simply entering their email address.

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  • This item could be one of your products or an item that you know your ideal customers would be interested in. Gated content is an excellent way for SaaS businesses to turn interested visitors into qualified leads.

    Key Takeaways

    Craft a solid piece of long-form content the lead magnet that relates to the software or service that you provide. This can be a common problem your solutions help solve. It can be an industry report. It can even be a step-by-step video. Present your gated content offering to new visitors, blog readers, and anyone else who could benefit from reading it. Now, you have a high converting piece of content to use for lead generation! How about that subtle self-promotion? It only makes sense to use your valuable content as an incentive for visitors to opt-in but also as a way to consistently drive traffic back to your site.

    Email series are also a great way to identify qualified leads. The use of smartphones, tablets and other mobile devices for web access will only continue to increase.

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    Each mobile device has the potential to display your website differently. They all have one thing in common, however -- the viewing screens are smaller than a desktop monitor. Simply shrinking a website to fit is not the answer. The layout, navigation methods and sometimes even the colors may need to be adjusted to optimize mobility. If a first-time visitor has difficulty displaying your website, navigating between screens or reading your text, he may never return. You cannot assume that he will simply go home and use his desktop to try again. If a visitor forms a negative first impression of your website, you will be hard-pressed to entice him to make a return visit. It is therefore important to pay critical attention to the following areas. Summary: Visitors to your website can form a first impression in less than one-fifth of a second.

    It is essential that you ensure that their impression is favorable. EX2 Solutions began as an Austin web design firm more than a decade ago.

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